Lighting One allows its members, retailers of lighting fixtures, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities. Lighting One is an example of a(n):

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Lighting One is an example of a retailer-sponsored cooperative, where retailers band together to enhance their purchasing power and coordinate marketing and pricing strategies, benefiting from collective bargaining and shared resources.

Lighting One Allows Its Members, Retailers of Lighting Fixtures, to Concentrate