Which type of contractual vertical marketing system involves a contractual relationship between a wholesaler and small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts?

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Wholesaler-sponsored voluntary chain involves a contractual relationship between a wholesaler and small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts. The retailers benefit from the wholesaler's expertise and resources while maintaining their independence.

Which Type of Contractual Vertical Marketing System Involves a Contractual