A contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules is called:
A) a retailer-sponsored cooperative.
B) franchising.
C) a corporate vertical marketing system.
D) a wholesaler-sponsored voluntary chain.
Correct Answer:
Verified
Q101: The Fox Entertainment Group counts among its
Q102: When a producer owns an intermediary at
Q103: Lighting One allows its members, retailers of
Q104: In the automobile industry, a manufacturer licenses
Q105: All of the following are examples of
Q107: Which type of contractual vertical marketing system
Q108: Which type of contractual vertical marketing system
Q109: Procter & Gamble, given its broad product
Q110: Safeway supermarkets operate their own bakeries. This
Q111: In the soft-drink industry, the manufacturer sells
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents