Which type of vertical marketing system achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?

Question

Quizplus · Accepted Answer

Administered vertical marketing systems achieve coordination through the size and influence of one channel member, often the dominant player in the channel. Unlike integrated or corporate vertical marketing systems, there is no ownership or contractual obligation to coordinate activities.

Which Type of Vertical Marketing System Achieves Coordination at Successive