Walmart can obtain cooperation from manufacturers in terms of product specifications, p levels, and promotional support, given its position as the world's largest retailer. This channel arrangement is an example of a(n):

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An administered vertical marketing system is a channel arrangement where channel members are loosely aligned with each other, and one member takes the lead in establishing the terms of the relationships. In this case, Walmart, being the largest retailer, can exert its power to obtain cooperation from manufacturers in terms of product specifications, pricing levels, and promotional support. However, there is no formal agreement or legal obligation between them. This is why this channel arrangement is an example of an administered vertical marketing system.

Walmart Can Obtain Cooperation from Manufacturers in Terms of Product