The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _________distribution.

Question

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Selective distribution refers to the strategy of placing a product in a limited number of retail outlets in a specific area. This helps a firm to maintain control over the marketing mix and also ensures that the product is easily available to customers in those select outlets. This is often used for products that require some level of customer support or demonstration, or for products that need to be sold in specific locations (such as luxury goods).

The Density of Distribution Whereby a Firm Tries to Place