When Kraft Foods introduced Planters Trail Mix snack food, it was a low-involvement convenience product. Which type of distribution should Kraft have used with this new product?

Question

Quizplus · Accepted Answer

Since Planters Trail Mix is a low-involvement convenience product, Kraft should use intensive distribution. This means that the product should be widely available in many different types of retail outlets, such as grocery stores, convenience stores, and vending machines, to maximize convenience for consumers.

When Kraft Foods Introduced Planters Trail Mix Snack Food, It