Which type of market coverage is usually associated with shopping goods?

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Shopping goods are products that consumers compare and choose based on features, quality, price, and style. Selective distribution is the best choice for shopping goods because it involves selling products through a limited number of intermediaries who carry complementary products or cater to a specific market segment. This approach allows the manufacturer to maintain good relationships with intermediaries, control the image and positioning of the product, and target customers who are willing to pay for quality and service. Extensive distribution, on the other hand, is more suitable for convenience goods or low-priced items that are widely available and require frequent replenishment. Intensive distribution is used for mass-market goods or staples that are sold in as many outlets as possible. Exclusive distribution is used for luxury or specialty goods that are sold through a limited number of high-end retailers or franchisees to maintain exclusivity and prestige.

Which Type of Market Coverage Is Usually Associated with Shopping