Which buyer requirement would be most important in choosing a channel design for a financial service?

Question

Quizplus · Accepted Answer

Information is the most important buyer requirement when choosing a channel design for a financial service. Customers need clear, accurate, and timely information about the financial service being offered, as well as the different channels through which they can access the service. They also require guidance on how to use the channels effectively to achieve their financial objectives. Without adequate information, customers may not be able to make informed decisions about the financial service or may experience delays, errors, or other problems when trying to access it.

Which Buyer Requirement Would Be Most Important in Choosing a Channel