John's Dealership and Fred's Best Cars, both sell GM vehicles. The type of conflict that is most likely to occur between these two is:

Question

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The conflict between John's Dealership and Fred's Best Cars is most likely to be a horizontal conflict as they are both selling the same product, i.e. GM vehicles. Horizontal conflicts arise between firms that are competing in the same market and offering similar products or services.

John's Dealership and Fred's Best Cars, Both Sell GM Vehicles