While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _________(allowing
Customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

Question

Quizplus · Accepted Answer

Disintermediation refers to cutting out middlemen in the distribution process, in this case allowing customers to purchase directly from the Maytag website. Maytag decided against this and instead provided information on where to find their products, indicating they did not want to disrupt their existing distribution channels or create conflict with their dealers.

While Maytag Appliances Have the Leading Brand Name, Its Sales