Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors. These manufacturers were trying to force retailers to participate in:

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Exclusive dealing is a practice where a manufacturer/producer requires a distributor/retailer to only carry their products and not the products of their competitors. This is done to exploit the brand loyalty of the consumers towards the manufacturer's products and to limit the choices available to the consumers.

Some Manufacturers Have Tried to Use the Brand Loyalty of Their