UPS Logistics earned more than $1 billion in revenue in a recent year and is one of the fastest growing divisions of UPS. UPS Logistics designs and manages entire transportation and customer service networks for global clients that include Ford Motor Company and National Semiconductor. UPS Logistics:

Question

Quizplus · Accepted Answer

UPS Logistics designs and manages transportation and customer service networks which results in creating utility for the clients' customers. This is in line with the basic concept of the value proposition, which is to create value for the customers. Option A, increasing the number of steps in the value proposition, is inaccurate as UPS Logistics is focused on designing and managing existing value propositions. Option B, assuming the role of freight forwarder, is not accurate as it is just one aspect of logistics and does not fully describe the role of UPS Logistics. Option D, assuming the role of drop shipper, is also inaccurate as it is again just one aspect of logistics and does not fully describe the role of UPS Logistics.

UPS Logistics Earned More Than $1 Billion in Revenue in a Recent