Allstate Insurance stresses to its card holders that help is "just one call away", and that "you are in good hands." Which statement below best describes what Allstate is offering?
A)The services cannot be held, seen, or touched before the purchase decision.
B)The service cannot be described only experienced.
C)The value of the service provided can only be determined using subjective criteria.
D)The quantity can vary.

Question

Quizplus · Accepted Answer

Allstate's emphasis on being "just one call away" and assuring customers that "you are in good hands" highlights the intangible nature of insurance services, which cannot be physically held, seen, or touched before they are purchased. This characteristic is fundamental to services as opposed to goods.

Allstate Insurance Stresses to Its Card Holders That Help Is