Many service companies go to great lengths to ensure the __________aspects of the services convey the appropriate image and serve as surrogate indicators of the ________ service to be provided.
A)physical location; tangible
B)tangible; intangible
C)intangible; tangible
D)intangible; product-based

Question

Quizplus · Accepted Answer

Service companies often focus on ensuring the tangible aspects (such as the physical environment, equipment, uniforms, etc.) of their service convey the appropriate image and serve as surrogate indicators of the intangible service to be provided.

Many Service Companies Go to Great Lengths to Ensure the __________Aspects