All of the following are correct statements about how firms are using social media to better serve customers, except:
A)switching to auto-generated responses
B)using Twitter to provide immediate answers to questions
C)conducting an online focus group using Facebook
D)using Facebook to post helpful user manuals

Question

Quizplus · Accepted Answer

Switching to auto-generated responses is not a way firms are using social media to better serve customers. This would actually be a negative action as it would remove the personal touch and individualized attention that customers often prefer. The other options listed (using Twitter for quick responses, conducting online focus groups, and posting helpful content on Facebook) are all effective ways that firms are leveraging social media to improve customer service.

All of the Following Are Correct Statements About How Firms