The four additional Ps of services marketing include each of the following EXCEPT:
A)perishability.
B)process.
C)people.
D)physical evidence.

Name: The four additional Ps of services marketing include each of the following EXCEPT: A)perishability. B)process. C)people. D)physical evidence.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four additional Ps of services marketing are process, people, physical evidence, and productivity. Perishability is not among the additional Ps; it is a characteristic of services, not a marketing mix element.

The Four Additional Ps of Services Marketing Include Each of the Following