A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________demand for their product.

Question

Quizplus · Accepted Answer

The ad is trying to create a preference for the manufacturer's product by highlighting its advantages over the competition. This type of advertising is known as selective demand, as it aims to differentiate and promote a specific brand or product.

A Computer Manufacturer Runs a Print Ad That Has a 'Them