Consumers who are frequently on the Internet more than likely use either Internet Explorer or Firefox as their web browser. There is another option called Opera, which is faster and highly customizable. Opera was initially offered on the market for $29 And this includes tech support. It was hoped that this low price would build the volume Of Opera users quickly. Opera used a(n)_________ strategy.

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The strategy used by Opera is penetration pricing, which involves setting a low price to quickly penetrate the market and gain a large user base. This is evident in the fact that Opera was offered at a low price of $29 with the hope of building volume quickly.

Consumers Who Are Frequently on the Internet More Than Likely