Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than regular batteries (less than the rechargeable batteries currently available)and can be recharged by sunlight up to 5 times, after which they are meant to be discarded. Unfortunately, the production process cannot be patented,
And competitors could arrive within a few months. Eveready's marketing efforts should include all the following EXCEPT:

Question

Quizplus · Accepted Answer

Skimming involves setting a high price for a new and unique product, which is not applicable in this scenario as Eveready cannot guarantee long-term exclusivity due to the likelihood of competitors entering the market. Therefore, their marketing efforts should focus on widespread distribution, advertising for brand name awareness, and high production capacity to meet demand.

Imagine That Eveready Has Developed Solar Rechargeable Batteries That Cost