One aspect of a new company's goodwill strategy is for every shoe purchased in North America, one free shoe is donated to a child in Africa. This aspect plays a major role in product branding that is referred to as a:

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This strategy of donating one free shoe to a child in Africa for every shoe purchased in North America is a clear example of a social benefit brand. The company is not only selling its product but also contributing to a social cause through its business operations, creating a positive image for the brand. It is also a form of corporate social responsibility (CSR) as it involves giving back to the community. However, the term 'CSR brand' is not typically used in branding terminology. 'Social brand' and 'goodwill brand' are too broad and do not specifically capture the aspect of social benefit through the business operation in this scenario. Therefore, the best choice is C: social benefit brand.

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