For years when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand. Northland was creating________ demand for its
Cranberry products.

Question

Quizplus · Accepted Answer

Northland cranberry juice was creating selective demand by emphasizing its superiority over the Ocean Spray brand, thereby targeting a specific segment of the cranberry juice market. Primary demand refers to creating demand for a product category in general, while derived demand refers to demand that arises from the demand for another product (e.g. demand for cranberries as an ingredient in baking). Secondary demand refers to demand for a specific brand within a product category that is already established.

For Years When Most Consumers Thought of Cranberries, They Thought