All of the following are categories of consumers based on when they purchase a new product, the information sources they use, and their risk-taking orientation EXCEPT:

Question

Quizplus · Accepted Answer

All other options (A, C, D) are categories of consumers based on when they purchase a new product, the information sources they use, and their risk-taking orientation. Initiators, on the other hand, are a category of consumers based on their role in the purchase decision-making process, specifically as the person who first suggests or initiates the idea of purchasing a particular product. Therefore, the answer is B.

All of the Following Are Categories of Consumers Based on When