All of the following are criteria used by Interbrand to differentiate the Top Brands, except:

Name: All of the following are criteria used by Interbrand to differentiate the Top Brands, except:
Brand: Quizplus
Rating: 4.7 (57 reviews)

Question

Quizplus · Accepted Answer

Innovation of the brand is not explicitly listed as a separate criterion by Interbrand for differentiating the Top Brands. Interbrand focuses on the financial performance of the brand, the role of the brand in the purchase decision, and the strength of the brand among other factors.

All of the Following Are Criteria Used by Interbrand to Differentiate