Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for:

Question

Quizplus · Accepted Answer

The product manager typically manages a close-knit family of products or brands, rather than all of the corporation's products or brands (D) or a diverse assortment of varied products or brands (B). The product manager's focus is on effectively managing the marketing efforts for this specific group of products or brands, rather than those aspects of products or brands that require close fiscal scrutiny (A).

Introduced by Procter & Gamble in 1928, and Used by Such