Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today, you can purchase Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief. To extend the product's sales to new markets, the makers of Alka-Seltzer have used:

Question

Quizplus · Accepted Answer

Alka-Seltzer has used a product modification strategy by introducing new variations such as Extra Strength, Morning Relief, and Heartburn Relief to extend its sales to new markets.

Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured