Tums, which has long been used for reducing heartburn, is now being promoted as a source of calcium for the prevention of osteoporosis. Its manufacturer is using which of the following market modification strategies?

Question

Quizplus · Accepted Answer

Creating new use situations involves promoting a product for uses beyond its original purpose, which is what the manufacturer is doing by promoting Tums as a source of calcium for osteoporosis prevention in addition to its traditional use for heartburn.

Tums, Which Has Long Been Used for Reducing Heartburn, Is