Since the creation of the Hershey candy bar over 100 years ago, the price of chocolate has fluctuated, but the price of the candy bar has slowly risen. In fact, when the price of chocolate had dramatic price fluctuations over a three-year period, the price of a Hershey's candy bar remained the same. When the price of chocolate was very high,
Hershey's was able to maintain its profits by making the bars smaller. Hershey's engaged in:

Question

Quizplus · Accepted Answer

Hershey's engaged in downsizing to maintain profits when the price of chocolate was high. This means that they reduced the size of the candy bar while maintaining the same price, rather than trading up to a higher quality product or using top-down or bottom-up marketing strategies.

Since the Creation of the Hershey Candy Bar Over 100