Amazon formally registered the name of their tablet, Kindle, with the Canadian Intellectual Property Office (CIPO) . In essence, Amazon was registering the __________ of the Kindle.
A) trade dress
B) copyright
C) selling mark
D) trademark
Correct Answer:
Verified
Q150: Imagine the President of Black Stoves, Inc.
Q151: When Rose went shopping for a new
Q152: Figure 11-4 Q153: By using the logos of NHL hockey Q154: A trade name is: Q156: The marketing of low-cost copies of popular Q157: By purchasing the latest Apple product, die-hard Q158: The stylized blue and white waves in Q159: Mattel has contractually agreed to let Colgate Q160: The primary benefit of branding for consumers
A)the commercial, legal name
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