Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of:

Question

Quizplus · Accepted Answer

This scenario describes a brand licensing agreement, where one company (Colgate) pays another company (Mattel) for the right to use their intellectual property (the Barbie name and image) on their own products (toothpaste and toothbrushes).

Mattel Has Contractually Agreed to Let Colgate Use the Barbie