All of the following are criteria for selecting a good brand name EXCEPT:
A) fits the company or product image.
B) suggests product benefits.
C) suggests product features.
D) is memorable, distinctive, and positive.
Correct Answer:
Verified
Q143: Figure 11-4 Q144: Brand equity is: Q145: A trademark is: Q146: Use the five criteria for selecting a Q147: Lululemon products are seen as fit, healthy, Q149: Figure 11-4 Q150: Imagine the President of Black Stoves, Inc. Q151: When Rose went shopping for a new Q152: Figure 11-4 Q153: By using the logos of NHL hockey Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)adding customer value to the
A)the part of a brand
