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Figure 11-4 -In Figure 11-4, "D" and "E" Represents the Second Step

Question 143

Multiple Choice

Figure 11-4
Figure 11-4 -In Figure 11-4, D and E represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions: A) brand connotation/brand awareness B) brand performance/brand imagery C) brands identity/brand emotion D) consumer judgments/consumer feelings
-In Figure 11-4, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:


A) brand connotation/brand awareness
B) brand performance/brand imagery
C) brands identity/brand emotion
D) consumer judgments/consumer feelings

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