Which of the following statements about line extension is true?
A) When the Clorox Company joins with Kroger supermarkets to advertise Clorox products, it is an example of a line extension.
B) There are no risks associated with a line extension strategy.
C) A line extension is used with multiproduct branding.
D) A line extension is used with multibranding.
Correct Answer:
Verified
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