Mattel launched its Flava brand of hip-hop fashion dolls in response to the popularity of Bratz brand dolls sold by MGA Entertainment, which were attracting the 8- to 12- year-old girl segment of Barbie brand sales. Flava would be an example of a
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Question

Quizplus · Accepted Answer

Flava is a fighting brand, as it was launched by Mattel in response to the popularity of Bratz dolls, which were taking market share away from Mattel's Barbie brand. A fighting brand is a brand launched by a company to directly compete with a specific rival brand.

Mattel Launched Its Flava Brand of Hip-Hop Fashion Dolls in Response