Marriott International offers 14 hotel and resort brands, each suited for a particular traveller experience and budget. To illustrate, Marriott Marquis hotels and Vacation Clubs offer luxury amenities at a premium price. Marriott and Renaissance hotels offer medium- to high-priced accommodations. Courtyard hotels and TownePlace Suites appeal to economy-minded travellers, whereas the Fairfield Inn is for those on a very Low travel budget. Marriott uses a _________strategy.

Question

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Marriott International uses a multibranding strategy, offering multiple brands under its corporate umbrella to cater to different market segments and customer needs.

Marriott International Offers 14 Hotel and Resort Brands, Each Suited