The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:

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Cohort brand management involves bundling multiple brands from one company into a single marketing effort targeted at a particular consumer group or cohort. This strategy helps to maximize the overall impact of the company's branding efforts, while also allowing for more targeted messaging and a more streamlined overall marketing approach. Neither multibranding, uniform branding nor EU-branding explicitly refer to bundling multiple brands into a single marketing effort targeted toward a particular consumer group.

The Bundling of One Company's Multiple Brands into a Single