Private branding, also known as private labeling, is when manufacturers produce goods to be sold under the brand name of a wholesaler or retailer, not under the manufacturer's own brand. This allows the retailer to offer exclusive products without the expense of developing and producing them.

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Private Branding Is

Question 190

Multiple Choice

Private branding is:

A) a branding strategy in which a company uses one name for all of its products.
B) a branding strategy that involves giving each product a distinct name.
C) a strategy where products are given no identifying names other than a description of its contents.
D) a branding strategy in which manufacturers produce products that are sold under the brand name of a wholesaler or retailer.

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