Packages create customer value by providing:

Question

Quizplus · Accepted Answer

Packages provide various types of benefits to customers. Communication benefits include conveying important information about the product such as ingredients, usage instructions, and safety warnings. Functional benefits include protecting the product from damage during transport and storage, as well as making it easier to handle and use. Perceptual benefits, such as an attractive design or unique packaging, can influence how customers perceive the product and enhance its perceived value. Legal disclaimers and environmental impact statements may be included in packaging, but they are not the primary way that packages create customer value.

Packages Create Customer Value by Providing