Special marketing efforts are usually needed to communicate the benefits to potential buyers of __________, because they are intangible.
A)durable goods
B)nondurable goods
C)unsought goods
D)services

Question

Quizplus · Accepted Answer

Services are intangible and therefore require special marketing efforts to communicate their benefits to potential buyers. Durable goods are physical products that can be seen and touched, while nondurable goods refer to products that are consumed quickly and also can be seen and touched. Unsought goods are products that consumers are not actively seeking to purchase, such as funeral services or insurance for a catastrophe.

Special Marketing Efforts Are Usually Needed to Communicate the Benefits