Question 1

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?
A)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
B)They are unsought goods so advertising targets consumers' impulsiveness.
C)They are production goods and can easily go out of stock.
D)They are durable goods and cannot be sold without personal selling to answer consumers' questions.

Accepted Answer

Coffee Crisp candy bars and Dasani bottled water are nondurable goods that have a low unit cost and are easily substitutable. Because of this, wide distribution in retail outlets is essential, and advertising is important to remind consumers of their existence and differentiate them from other options on the market.

Question 2

Which of the following is the best example of a nondurable good?
A)DVD player
B)cat food
C)shoes
D)insurance

Accepted Answer

Nondurable goods are any tangible items that have a lifespan of less than three years. Cat food is a consumable item that is intended to be used over a short period, making it a good example of a nondurable good. The other options, such as a DVD player, shoes, and insurance, are either durable goods or intangible services.

Question 3

Figure 10-1
 
-According to Figure 10-1, column "C" would represent what type of product?
A)Shopping
B)Convenienc e
C)Prestige
D)Specialty

Accepted Answer

Column "C" represents high-priced, unique or highly sought after products that are usually only available at specialized stores. This is characteristic of specialty products.

Question 4

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:
A)purchase behaviour.
B)market size.
C)generated revenue.
D)business mission.

Accepted Answer

Classifying by the type of user is based on understanding the purchase behaviour of the target market. This helps in developing a marketing mix strategy that is tailored to the specific needs and wants of the target consumer or industrial user. Market size, generated revenue, and business mission are important factors to consider in marketing, but they are not directly related to classifying products by type of user.

Question 5

Which of the following is considered a durable good?
A)an airplane ticket to Toronto
B)stereo equipment
C)flour and sugar
D)gasoline

Accepted Answer

Stereo equipment is considered a durable good because it can be used multiple times and lasts for a long period of time. The other options are not considered durable goods - an airplane ticket is a service, flour and sugar are consumer goods, and gasoline is a non-durable good (a type of consumer good that is quickly consumed and needs to be replaced often).

Question 6

Consumer goods are products purchased by the ultimate consumer, whereas ________ are products used in the production of other products for ultimate consumers.
A)convenience goods
B)specialty goods
C)shopping goods
D)business goods

Accepted Answer

Business goods, also known as industrial goods or B2B (business-to-business) goods, are products used in the production of other products for ultimate consumers. They are purchased by businesses, organizations, and institutions rather than individual consumers.

Question 7

Which of the following is the best example of a convenience good?
A)Ivory soap
B)Lexus LS 400 luxury automobile
C)Flight on Air Canada
D)Sony CD player

Accepted Answer

A convenience good is a product that is relatively inexpensive and frequently purchased by consumers without much thought or effort. Ivory soap is a common, low-cost item that is often added to a shopping cart without much consideration or comparison shopping. The other options (Lexus LS 400 luxury automobile, Flight on Air Canada, Sony CD player) are either not as frequently purchased or are considered luxury items rather than convenience goods.

Question 8

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:
A)Organizational goods
B)Consumer goods
C)B2B goods
D)Industrial goods

Accepted Answer

Consumer goods refer to products that are bought by individuals for their own use and not for resale. The rest of the options (A, C, and D) all describe goods or products that are used in the production or distribution of products for resale.

Question 9

Which of the following is the best example of a nondurable good?
A)gasoline
B)health care
C)automobile
D)hair cut

Accepted Answer

The answer of Which of the following is the best...

Question 10

Figure 10-1
 
-According to Figure 10-1, column "B" would represent what type of product?
A)Prestige
B)Specialty
C)Convenienc e
D)Shopping

Accepted Answer

The answer of Figure 10-1
 
-According to Figure 10-1, column...

Question 11

Gasoline would be considered a:
A)Industrial goods
B)Specialty goods
C)Convenience goods
D)Shopping goods

Accepted Answer

Gasoline is a convenience good as it is a product that is regularly purchased by consumers for their daily needs and is readily available in multiple locations. It is also relatively low-priced and doesn't require much consideration or research before purchase.

Question 12

Which of the following is considered a durable good?
A)silverware
B)chewing gum
C)market research
D)caviar

Accepted Answer

Silverware is a physical item that can be used repeatedly over an extended period, making it a durable good. Chewing gum, market research, and caviar are not durable goods as they are either consumable or intangible.

Question 13

Figure 10-1
 
-According to Figure 10-1, column "D" would represent what type of product?
A)Unsought
B)Convenienc e
C)Specialty
D)Shopping

Accepted Answer

The answer of Figure 10-1
 
-According to Figure 10-1, column...

Question 14

Among consumer goods, advertising and wide distribution are especially important for:
A)production goods.
B)durable goods.
C)unsought goods.
D)nondurable goods.

Accepted Answer

The answer of Among consumer goods, advertising and wide distribution...

Question 15

Special marketing efforts are usually needed to communicate the benefits to potential buyers of __________, because they are intangible.
A)durable goods
B)nondurable goods
C)unsought goods
D)services

Accepted Answer

Services are intangible and therefore require special marketing efforts to communicate their benefits to potential buyers. Durable goods are physical products that can be seen and touched, while nondurable goods refer to products that are consumed quickly and also can be seen and touched. Unsought goods are products that consumers are not actively seeking to purchase, such as funeral services or insurance for a catastrophe.

Question 16

Convenience goods are:
A)products purchased for resale.
B)products purchased by organizations.
C)products used in the production of other items for ultimate consumer use.
D)products the consumer purchases frequently and with a minimum of shopping effort.

Accepted Answer

Convenience goods are products that are purchased frequently and with a minimum amount of shopping effort. These are everyday items that are readily available in retail stores, such as groceries, toiletries, and other household items. The other options listed do not accurately describe convenience goods.

Question 17

Which of the following would most likely be considered a consumer good?
A)back hoe
B)suitcase
C)ball bearings
D)printing press

Accepted Answer

A consumer good is a product that is purchased for personal use. A suitcase is an item that is commonly used by individuals for travel and would be considered a consumer good. The other options, a back hoe, ball bearings, and printing press, are all capital goods or intermediate goods used in production processes.

Question 18

Which of the following is NOT an example of a purchase of industrial goods?
A)An accounting firm buying a new computer system
B)A daycare buying diapers
C)Ford buying paint for its automobiles
D)A printing company buying paper

Accepted Answer

Diapers are a consumable good utilized by a daycare for its daily operations, and not directly related to its production. Industrial goods are items utilized directly in the production of other goods or services, like computers for an accounting firm, paint for Ford automobiles, or paper for a printing company.

Question 19

Figure 10-1
 
-According to Figure 10-1, column "A" would represent what type of product?
A)Shopping
B)Prestige
C)Specialty
D)Convenienc e

Accepted Answer

Column "A" represents a convenience product, which is typically a low-cost item that consumers purchase frequently and with minimal effort.

Question 20

Cat food is to a nondurable good, as_________ is to a durable good.
A)toothpaste
B)vehicle
C)life insurance
D)financial service (i.e. mortgage)

Accepted Answer

A durable good is a product that has a longer lifespan and can be used repeatedly. Cat food, on the other hand, is a nondurable good because it is consumed rapidly and needs frequent replacement. Of the answer choices given, only a vehicle fits the description of a durable good.

Quiz 10: Developing New Products and Services

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?

Which of the following is the best example of a nondurable good?

Figure 10-1 -According to Figure 10-1, column "C" would represent what type of product?

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:

Which of the following is considered a durable good?

Consumer goods are products purchased by the ultimate consumer, whereas ________ are products used in the production of other products for ultimate consumers.

Which of the following is the best example of a convenience good?

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:

Which of the following is the best example of a nondurable good?

Figure 10-1 -According to Figure 10-1, column "B" would represent what type of product?

Gasoline would be considered a:

Which of the following is considered a durable good?

Figure 10-1 -According to Figure 10-1, column "D" would represent what type of product?

Among consumer goods, advertising and wide distribution are especially important for:

Special marketing efforts are usually needed to communicate the benefits to potential buyers of __________, because they are intangible.

Convenience goods are:

Which of the following would most likely be considered a consumer good?

Which of the following is NOT an example of a purchase of industrial goods?

Figure 10-1 -According to Figure 10-1, column "A" would represent what type of product?

Cat food is to a nondurable good, as_________ is to a durable good.