Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:
A)viewed as new from the company's perspective because it is a product line extension.
B)seen as a discontinuous innovation.
C)defined as new by Industry Canada for the usual six month period.
D)viewed as a high-risk product line addition because it is new to the market.

Question

Quizplus · Accepted Answer

The addition of Sparkling Apple-Scented Mr. Clean is a product line extension which means it's adding a new flavor or scent to an existing product line. It is not a discontinuous innovation, as it does not introduce a new category of product. It also would not be defined as new by Industry Canada since it is not a new product in the market. While there is always some risk when introducing a new product, a product line extension is typically considered a lower-risk strategy compared to introducing a completely new product category.

Mr Clean Is an Antibacterial Cleaning Liquid for Home Use