There have been pasta sauces on the market for years. These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:
A)dynamically continuous innovation.
B)discontinuous innovation.
C)symbiotic innovation.
D)continuous innovation.

Question

Quizplus · Accepted Answer

The development of Prego Pasta Bake Sauce represents a dynamically continuous innovation because it introduces a significant change to the product category (pasta sauce) by eliminating the need to pre-cook pasta, but it does not create an entirely new market or require consumers to learn new behaviors. It improves the convenience of preparing pasta dishes.

There Have Been Pasta Sauces on the Market for Years