Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.
A)market testing
B)business analysis
C)commercialization
D)screening and evaluation

Question

Quizplus · Accepted Answer

Market testing is the stage where the company tests the product in a selected market to determine consumer reactions before national distribution. Therefore, Breyers introducing their new line of ice cream flavors in elegant black containers on a limited scale to determine consumer reactions before National distribution of the product fits into the market testing stage.

Breyers Introduced for Sale a New Line of Ice Cream