Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets. This payment is called a __________ by Birds Eye.
A)retail goodwill fee
B)product support fee
C)slotting fee
D)bribe

Question

Quizplus · Accepted Answer

The payment required by Loblaws is called a slotting fee, which is a type of payment made by suppliers to retailers in order to secure shelf space or placement in the store. It is a common practice in the retail industry, but some argue that it can create barriers to entry for smaller suppliers who cannot afford the fees. "Retail goodwill fee" and "product support fee" are not commonly used terms in the industry. "Bribe" is not an appropriate term in this context, as it implies illicit or illegal behavior.

Loblaws Required That Birds Eye Pay $15,000 to Get Its