When the University of Guelph decided to offer a totally online MBA program where you never have to visit campus to complete your degree, this would be classified as what type of service innovation?
A)major service innovation
B)service-line extensions
C)major process innovation
D)basic service improvements

Question

Quizplus · Accepted Answer

Offering a totally online MBA program where physical presence on campus is not required represents a major process innovation. This is because it significantly changes the way the service (education in this case) is delivered, moving from a traditional in-person format to a completely online format.

When the University of Guelph Decided to Offer a Totally