The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:
A)buyers who can't understand the benefits of the new product.
B)market testing ensures that commercialization will be successful.
C)high-quality prototypes that can't be replicated on mass-production lines.
D)costs that go far beyond original budgets.

Question

Quizplus · Accepted Answer

Market testing is meant to mitigate the risk and uncertainty of the commercialization stage by providing valuable insights and feedback from potential customers before launching the product. Therefore, market testing ensures that commercialization will be more successful, rather than adding to the risk and uncertainty. Choices A, C, and D all highlight common challenges that can contribute to the risk and uncertainty of the commercialization stage.

The Risk and Uncertainty of the Commercialization Stage of New-Product