Marketing refers to
A)the production or provision of goods or services that will generate the highest return on investment.
B)the strategies used in the advertising and promotion of goods and services.
C)an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
D)the process of identifying the greatest number of target markets for a good or service.

Question

Quizplus · Accepted Answer

Marketing involves more than just advertising and promotion. It is a multifaceted process that involves creating, communicating, delivering, and managing customer value. This process is focused on building strong and long-lasting relationships with customers that benefit the organization and its stakeholders. Marketing is a vital organizational function that helps companies understand their target audience and develop products and services that meet their needs and desires.

Marketing Refers to