In BC, there is a marketing campaign called WorkSafeBC designed to encourage young university and college students to keep safe in the workplace. After viewing various advertisements encouraging students to volunteer their time to give safety seminars, Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in
Delivering these safety seminars across campus. He felt personally satisfied that he was giving something back to his university. Was this a marketing exchange?
A)yes, because the BC government ran an advertisement.
B)yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
C)no, because the seller is a non-profit organization.
D)no, because no money was exchanged.

Question

Quizplus · Accepted Answer

This is a marketing exchange because Thomas exchanged his volunteer time and effort for a feeling of personal satisfaction. It is not necessary for money to be exchanged in order for it to be considered a marketing exchange. The fact that the promotion encouraged Thomas to get involved in promoting safety seminars shows that the marketing campaign was successful in achieving its goal.

In BC, There Is a Marketing Campaign Called WorkSafeBC Designed