Your father is tired of conventional light beers, and wants something different. Coincidentally, a newly-opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more
Expensive than conventional light beers. Which of the conditions needed for marketing to occur are described in this situation?
A)a physical location for an exchange to take place
B)the creation of unrealized needs
C)one-way communication
D)two parties with unsatisfied needs

Question

Quizplus · Accepted Answer

The situation describes two parties with unsatisfied needs - the father who is tired of conventional light beers and the micro-brewery looking to distribute their new organic light beer. This satisfies one of the necessary conditions for marketing to occur. A physical location for exchange is not specified, there is no creation of unrealized needs, and there may be two-way communication between the parties but it is not explicitly mentioned.

Your Father Is Tired of Conventional Light Beers, and Wants