A television advertisement shows several teenagers searching through a store drinks cooler for something to quench their thirst. The refrigerator offers the youngsters many alternatives - soft drinks, fruit drinks, sport drinks, and water. The ad, which shows the teens happily selecting a particular energy drink over all the other product offerings, appeals to the consumers' ________for liquid and attempts to shape consumers' ________ for the advertised product.
A)preferences; needs
B)needs; wants
C)wants; needs
D)wants; preferences

Question

Quizplus · Accepted Answer

The advertisement appeals to the consumers' basic need for liquid (hydration) and attempts to shape their wants for the specific advertised energy drink over other options.

A Television Advertisement Shows Several Teenagers Searching Through a Store